PRIVACY POLICY

Bob Murray Enterprises Privacy Policy

Last Updated: March 16th 2026

Introduction

This Privacy Policy (“Policy”) outlines how Bob Murray Enterprises (“we,” “us,” “our”, or "the Company") collects, uses, discloses, retains and protects personal information from users (“you,” “your,” or “User”) who access our website at www.valleyrentalguru.com (the “Site”), use our mobile application(s) or otherwise interact with our services (collectively, the “Services”).

We encourage our Users to carefully read this Privacy Policy and use it to make informed decisions. By using the Site or Services, you acknowledge that you have read this Policy.  If you do not agree, please do not use the Services.

Where we rely on consent for certain activities — for example, optional location settings or certain cookies — you may withdraw that consent as described below.

Important Note for Rental Applicants

If you submit a rental application or related form, we may collect information that is considered sensitive personal information (such as Social Security number and income details). We use this information only for legitimate housing-related purposes such as identity verification, eligibility evaluation, screening (where applicable), fraud prevention, compliance with legal obligations, and processing your application.

Scope and Applicability

This Policy applies to information collected through the Site and Services. It does not apply to third-party websites, applications, or services linked from our Site. We encourage you to review the privacy policies of any third-party services you access.

This Policy is intended to comply with applicable California law, including the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (together, "CCPA/CPRA"), the California Online Privacy Protection Act (CalOPPA), the Fair Credit Reporting Act (FCRA), and the Investigative Consumer Reporting Agencies Act (ICRAA) to the extent they apply to our operations.

Grounds for data collection 

We collect and use personal information as necessary to provide our Services, process rental inquiries and applications, comply with legal obligations, and protect the safety and security of our platform and users. Where we rely on your consent for a specific purpose, you may withdraw that consent at any time.

We process personal information as needed to:

  • Provide and operate our Services and process requests (including rental applications);
  • Perform a contract or take steps at your request prior to entering a contract;
  • Comply with legal obligations;
  • Protect our legitimate interests (such as security, fraud prevention, and improving our Services), where those interests are not overridden by your rights;
  • Process information based on your consent, where required (you may withdraw consent where applicable).

Information we collect

Information You Provide to Us

Depending on how you use the Services, you may voluntarily provide:

  • Contact information: name, email address, phone number, mailing address
  • Application information: current and prior addresses, rental history, employment details, income information, references, and other housing application details
  • Identity and verification details: government-issued ID information, as permitted by law
  • Sensitive personal information: Social Security number, financial information, and other data submitted through housing application forms
  • Communications: messages, support requests, and other correspondence you send to us

Information Automatically Collected

When you use our Site, certain information is collected automatically, which may include:

  • Log and usage data: IP address, browser type, operating system, referring URLs, pages viewed, actions taken, date/time stamps, and error reports
  • Device data: device type, model, manufacturer, operating system version, internet service provider, and unique device identifiers
  • Location data: approximate location inferred from IP address; precise location only if you permit via device settings, if such a feature is implemented. You may disable location access in your device settings at any time.



Information from Other Sources


We may receive information from third-party service providers in connection with our Services, such as:

  • Identity verification or fraud-prevention providers
  • Screening-related partners (where applicable and permitted by law; see FCRA/ICRAA section below)
  • Payment processors (if applicable)
  • Analytics providers for website performance measurement
  • Public records or other lawfully available sources


Sensitive Personal Information

In connection with rental applications or housing-related services, we may collect sensitive personal information, including:

  • Social Security numbers and government-issued identification numbers
  • Income, employment, and financial information
  • Rental history and housing application details

Sensitive personal information is used solely for legitimate housing-related purposes: application processing, identity verification, eligibility evaluation, tenant screening (where applicable), fraud prevention, and legal compliance.

We do NOT use sensitive personal information for targeted advertising, remarketing, behavioral profiling, or any unrelated marketing purposes.

We do NOT sell or share sensitive personal information. We may disclose it only to authorized service providers assisting with application processing, identity verification, screening, fraud prevention, or legal compliance, or as required by law.

Under the CPRA, you have the right to request that we limit our use and disclosure of sensitive personal information to purposes necessary to provide our Services. To exercise this right, contact us using the details at the bottom of this Policy.

Google API Use


If we use Google APIs in the future, our handling of information will adhere to the Google API Services User Data Policy, including Limited Use requirements.

How we process or use the information

In short: We process your information to provide, maintain, improve and deliver our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We may use personal information to:

  • Provide, operate, and improve our Site and Services
  • Process rental inquiries and housing applications
  • Verify identity and prevent fraud and unauthorized access
  • Communicate with you regarding your applications, requests, account, or Services
  • Provide customer support and respond to inquiries
  • Maintain security, system integrity, and troubleshoot issues
  • Comply with applicable laws, regulations, and lawful requests
  • Conduct internal analytics to improve user experience and service performance
  • Measure website performance and engagement (in aggregate and non-identifiable form)

We may also use information for marketing or advertising purposes where you have provided consent or where otherwise permitted by applicable law, excluding rental application information and sensitive personal information. We do not currently engage in targeted advertising. If this changes, we will update this Policy and provide appropriate notice and opt-out mechanisms.

We may also disclose information where we have good faith reason to believe disclosure is helpful or reasonably necessary to:

  • Comply with any applicable law, regulation, legal process, or governmental request
  • Enforce our policies, including investigations of potential violations
  • Investigate, detect, prevent, or take action regarding illegal activities, suspected fraud, or security issues
  • Establish or exercise our rights to defend against legal claims
  • Prevent harm to the rights, property, or safety of us, our users, or any third party
  • Collaborate with law enforcement agencies or enforce intellectual property or other legal rights

Third-Party Form Data Processing

Rental inquiries and application form data are collected using a third-party service provider. Information submitted through those forms is stored securely on that provider's systems — off-site from our website hosting environment — and is accessed by us and our authorized partners only for the purposes described in this Policy.

What legal bases do we rely on? EU, UK, and Canadian Residents
This section applies only if you are located in the EU, UK, Canada, or another jurisdiction that requires a stated legal basis for processing personal information. For California residents, your rights are described in the CCPA/CPRA section below.

Where applicable, we rely on the following legal bases: consent (which you may withdraw at any time); performance of a contract; our legitimate interests (such as security, fraud prevention, and service improvement), where those interests are not overridden by your rights; compliance with legal obligations; and protection of vital interests.

For Canadian residents, we may process information based on express or inferred consent, or without consent in limited legally permitted circumstances.

When and with whom do we share your personal information?

In short: We may share information in specific situations and with certain categories of third parties. We do not rent or sell Users’ personal information except as described in this Privacy Policy.

We may share Personal Information with:

  • Our subsidiaries, affiliated companies and subcontractors;

  • Service providers: vendors, consultants, and contractors performing services on our behalf, subject to data protection obligations (including hosting, analytics, identity verification, screening, payment processing, and fraud prevention)

  • Screening and verification partners: where applicable, to process rental applications and confirm information consistent with applicable law

  • Law enforcement or regulatory bodies: as required by applicable law, legal process, or governmental request; to enforce our policies; to detect or prevent fraud or illegal activity; or to protect rights, property, or safety

  • Parties in connection with a corporate transaction (such as sale of our business, merger, consolidation or asset sale), in which case the transferee entity will assume the rights and obligations as described in this Privacy Policy.

Cookies and other tracking technologies

In short: We and our trusted partners may use cookies and similar tracking technologies (web beacons, pixels, tags) to collect and store information when you visit our Site. See our separate Cookies Policy for full details on the types of cookies we use and how to manage them.

In general, cookies are used to support site functionality, remember preferences, and collect aggregate usage analytics. Where applicable in the future, cookies may also support advertising and remarketing in relation to general site visitors — not rental application data. You may control or disable cookies through your browser settings, though doing so may impact certain Site features.

Advertising, Analytics, and Tracking Technologies

Current Use
We do not currently use Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, or other advertising or remarketing tools. Analytics tools, if used, are configured to collect only aggregate, non-identifiable data for performance measurement purposes.

Potential Future Use
We may in the future implement analytics, advertising, or social media measurement tools such as Google Analytics, Google Tag Manager, Meta (Facebook) Pixel, Meta Conversions API, or LinkedIn Insight Tag. If and when we do, this Policy will be updated to reflect those tools. At that time:

  • We will disclose what data those tools collect and how it is used
  • We will ensure rental application pages remain technically separated from any such tools
  • We will provide appropriate opt-out mechanisms as required by applicable law


Do-Not-Track

Most web browsers include a Do-Not-Track ("DNT") signal. Because no uniform industry standard has been adopted, we do not currently respond to DNT browser signals. California law (CalOPPA) requires disclosure of our practice: as of the date of this Policy, we do not respond to DNT signals.

Global Privacy Control (GPC)
If we engage in 'selling' or 'sharing' personal information as defined by California law in the future, we will treat a valid Global Privacy Control (GPC) signal as a request to opt out of sale or sharing for the browser or device that sends the signal, as required by applicable law. We do not currently sell or share personal information as those terms are defined under the CCPA/CPRA.

Rental Screening, Consumer Reports, and FCRA/ICRAA

In some housing contexts, background checks, tenant screening, or consumer reports may be obtained by property owners, managers, or screening providers in connection with a rental application. Such reports may be subject to the federal Fair Credit Reporting Act ("FCRA") and California's Investigative Consumer Reporting Agencies Act ("ICRAA") and related laws.

Where a consumer report is obtained, required disclosures, authorizations, and adverse action notices are typically provided as part of that screening process by the party obtaining the report and/or the screening provider — not by Valley Rental Guru as a placement platform.

To the extent we receive information from screening-related partners in connection with our Services, we handle that information consistent with applicable law and the purposes described in this Policy.

How Long We Keep Your Information

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods are determined by the type of information collected and applicable legal requirements.

When information is no longer needed, we take reasonable steps to delete or anonymize it. You may request deletion of your personal information subject to applicable exceptions (see Your Privacy Rights below).

How do we safeguard your information?

We implement reasonable technical and organizational security measures — including industry-standard procedures and policies — designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. We require third-party service providers who handle your data on our behalf to maintain comparable security standards.

That said, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee that unauthorized access will never occur. If you have reason to believe your information has been compromised, please contact us at info@valleyrentalguru.com so we can take appropriate steps.

Data Transfers

Our Services are operated primarily in the United States. If you access our Site from outside the United States, your information may be processed in the U.S., where privacy laws may differ from those in your jurisdiction.

We do not intentionally transfer personal information to parties in the European Economic Area (EEA) or United Kingdom. References to EEA/UK legal bases in this Policy are provided for completeness only.

What Are Your Privacy Rights?

California Residents — CCPA/CPRA Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:

  • Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, purposes, and categories of third parties with whom we share it

  • Right to Delete: Request deletion of personal information we have collected, subject to legal exceptions

  • Right to Correct: Request correction of inaccurate personal information

  • Right to Opt-Out of Sale or Sharing: We do not sell or share personal information as defined under CCPA/CPRA. If this changes, we will provide a mechanism to opt out

  • Right to Limit Use of Sensitive Personal Information: Request that we limit our use of sensitive personal information to purposes necessary to provide our Services

  • Right to Non-Discrimination: We will not deny services, charge different prices, or provide a lower level of service because you exercised a privacy right


How to Submit a Request

To submit a privacy request, contact us at:

  • Email: info@valleyrentalguru.com
  • Phone: 661-805-7011

We will respond to verifiable consumer requests as required by law. We may need to verify your identity before processing your request. You may designate an authorized agent to submit a request on your behalf; we may request proof of authorization before acting on a request submitted by an agent.

Other Users

Depending on your state or country of residence, you may have additional rights regarding your personal information, including rights to access, correct, delete, restrict, or port your data. To exercise any such right, contact us at info@valleyrentalguru.com.

Minors

Our Site and Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. By using our Services, you represent that you are at least 18 years old, or a parent or guardian authorizing use by a minor. If you believe a minor has provided us with personal information without parental consent, please contact us at info@valleyrentalguru.com and we will promptly delete it.

Updates or amendments to this Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, Services, or applicable law. We will post the updated Policy on this page with a revised "Last Updated" date. For material changes, we will provide advance notice — such as a prominent notice on our Site or direct communication — before those changes take effect.

Your continued use of the Site or Services after the effective date of any update constitutes acknowledgment of the revised Policy.

Summary

By using our Site or Services, you acknowledge that you have read and understand this Privacy Policy. We encourage you to review this Policy periodically. If you do not agree with our practices, please do not use our Services.

How to contact us

For questions, concerns, or to exercise your privacy rights:

  • Email: info@valleyrentalguru.com
  • Phone: 661-805-7011
  •  Website: www.valleyrentalguru.com

Bob Murray Enterprises — Valley Rental Guru